The Curtel Udyamita Shakti Yojna is an innovative and transformative program that aims to turn Indian homemakers into successful entrepreneurs. Launched by Curtel Innovations under the leadership of Vandana Singh, a two-time National Women’s Achievement Awardee, this initiative blends tradition with modern business to create a sustainable livelihood opportunity for women.
Affordable Business Starter Kit
At the heart of the Curtel Udyamita Shakti Yojna is an affordable startup kit priced at just ₹5,500. It includes:
- Premium brass utensils with health and cultural significance
- Khadi travel bag promoting Indian craftsmanship
- Business and entrepreneurship training support to empower women to run their ventures
This initiative gives aspiring women entrepreneurs all the essential tools and knowledge they need to start their journey with minimal investment.
Why Brass Utensils? A Growing Business Opportunity
The brass utensils business offers immense potential:
- Health benefits like boosting immunity, improving digestion, and enhancing food taste
- Cultural relevance in Indian kitchens, rituals, and religious practices
- Sustainability as brass utensils are durable, long-lasting, and eco-friendly
India, especially Uttar Pradesh, leads the world in brass utensil manufacturing and exports. The country exports to over 120 countries including the USA, Australia, and Jordan.
Multi-Channel Income Opportunities
Women can scale their business through:
- Offline retail in local markets and fairs
- Online selling via platforms like Flipkart and Amazon
- Export partnerships
- Customization for weddings and festivals
Government Schemes to Support Women Entrepreneurs
Curtel Udyamita Shakti Yojna aligns with several supportive government schemes:
- Mudra Yojana: Loans up to ₹10 lakh without collateral
- Stand Up India: ₹10 lakh – ₹1 crore loan for women & SC/ST entrepreneurs
- Mahila Udyam Nidhi Scheme: Financial support up to ₹10 lakh for MSMEs
- Annapurna Scheme: ₹50,000 for food-based businesses
- Union Budget 2025-26: Loans up to ₹2 crore for 5 lakh women entrepreneurs
These schemes ensure financial access and scalability of women’s ventures.
Comprehensive Training Program
Curtel provides hands-on training in:
- Business Development: Market research, pricing, digital marketing, finance
- Technical Skills: Product maintenance, customer service, brand building
This holistic approach ensures that participants can manage and grow their businesses effectively.
Real-Life Impact: From Homemaker to CEO
Participants experience:
- Financial freedom
- Skill development
- Self-confidence
- Flexible work-life balance
Communities benefit through:
- Employment generation
- Preservation of traditional crafts
- Economic upliftment in semi-urban & rural areas
Environmental & Cultural Value
Brass utensils are:
- Eco-friendly and biodegradable
- Symbolic of Indian heritage and sustainable living
- Alternatives to plastic and toxic non-stick cookware
Phased Implementation Strategy
Phase 1: Pilot testing, training, feedback collection
Phase 2: Regional scaling, partnerships with SHGs
Phase 3: National launch, export integration, government scheme integration
Future Potential
The brass utensils industry is poised for growth due to:
- Increased health awareness
- Demand for traditional, premium cookware
- Digitalization and e-commerce adoption
Conclusion
The Curtel Udyamita Shakti Yojna is a model for sustainable and inclusive entrepreneurship. By combining traditional Indian products with modern business models, it transforms homemakers into empowered CEOs. With strong government backing, training, and low-cost entry, this initiative is creating a new wave of confident, capable, and culturally rooted women entrepreneurs across India.
Join the movement from “Ghar Ki Lakshmi” to “CEO.”